In addition to the types of products continues to grow and the number of employees increased to 200 people, production technology any more SK. .. According to Henry, the average machine which used SK import from Japan, Germany and Italy. “Now our production system Jepara Furniture (http://teakmanufacturer.com/) the average engine already automatic, said Henry who spends his free time playing golf, swim and do business.
For promotional strategy, SK more trust the pattern of direct sales and put the customer as a reference. That is, the space of pajang SK reflects on the existing customers of the store at a location/region. This is the most powerful way to market the product SK, so Henry felt yet need to advertise in print media, radio or television.
Henry admitted to not be facing a tight business competition supermarket shelves. According to him, there are now 10-15 local companies that become rivals SK. “indeed not the first in the business of supermarket shelves. Since 2000 many similar companies serve only small clients. Perhaps SK was successful in quick time and can employ foreign retailers and foreign investors, said Henry began the business of managing the family business in the field of office furniture in 1996.
Some of the business agenda ready Henry to develop SK ahead. “The good news, Carrefour also gives the chance to us to supply the supermarket shelves to the Carrefour chain in several countries. Thus, the expected export network. Our vision is to export in the next four years should grow twice that from now on, Henry stated. Besides Carrefour market in some countries, SK also intends working on the market of other ASEAN countries.
Next, SK hopes to further solidify partnerships with some of the new business partners. “We’ve been able to add four partners from abroad, said of Henry Jepara Furniture (http://jeparainternational.com/). They are the Dexion (known as industrial storage origin Australia which will supply products to SK), SCC (system checkout wing company from Italy with a form of cooperation in the form of technology transfer), Hormann (company door system of origin Germany; supply products and technology transfer), as well as Jalema (Netherlands) and Filewell (Australia) — move on filling & office system.
